MASTERMINDING AD COPY THAT REALLY SELLS LIKE BILLY-O!
Four Bananas onan Upside Down Tree -NLP
Once upon a time there was AIDA, which was an industry-standard guideline for writing advertising copy. It stands for:
ATTENTION, INTEREST, DESIRE and ACTION.
However, by bringing Neuro Linguistic Programming (NLP) into the formula it brings a whole new dimension to writing powerful copy.
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